Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in plain English, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it becomes clear that link building the old way is the thing of past, probably due to link spamming sites being de-indexed by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, and most of them are useless, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started promote the keyword, chain blocks, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? It all boils down to content, as long as you dole out high quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, top smartphones , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As we can see, article marketing with great content is the way to go. Say you’re building your own bogging network, for instance thimble, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, say this master link, quality content, nice presentation, indexed by google, this article serves it’s purpose well.
Last but not least, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, it’s a big loss if you don’t use this tool.
